Pre-sales refers to the process of activities that take place before a sale is sealed. It typically involves several tasks designed to establish a strong relationship between a company and prospective clients. These tasks may include researching and developing a deep understanding of the client's needs, providing product demonstrations, answering questions, providing quotes and negotiating pricing. The objective is to ensure that the customer fully understands what they are investing in, and that the seller is providing what the customer is looking for. Pre-sales teams are typically responsible for creating these relationships and helping clients to navigate the buying process in a comfortable and productive way.
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